Welcome to Candy Stripe Consulting
Candy Stripe Consulting (CSC) is American Marketing Association (AMA) at Indiana University’s (IU’s) Consulting Agency! Our mission is to provide AMA-ers at IU with the opportunity to gain real-world consulting experience. By working with clients in the local community, AMA-ers are able to gain the knowledge and skills in marketing strategies, content creation, website management, market research, and more. Composed of diverse individuals coming from different majors, interests, and skills, we aim to provide a unique generational perspective in addressing the client’s marketing needs.
- Conduct primary and secondary research
- Analyze competitive landscape to identify market opportunities
- Create SWOT analysis to identify areas of improvement
- Manage social media and blog content
- Design infographics and brochures
- Enhance website user interface and experience
Project Planning and Strategy
- Analyze client’s revenue and cost streams
- Create a cost benefit comparison of current and recommended marketing efforts
- Create implementation timeline of proposed solutions
Want to learn more?
We are AMA at IU’s consulting agency!
Our aim is to help local businesses solve marketing challenges and adapt to rapidly changing environments by providing unique expertise in the marketing niche.