Candy Stripe Consulting (CSC) is American Marketing Association (AMA) at Indiana University’s (IU’s) Consulting Agency! Our mission is to provide AMA-ers at IU with the opportunity to gain real-world consulting experience. By working with clients in the local community, AMA-ers are able to gain the knowledge and skills in marketing strategies, content creation, website management, market research, and more. Composed of diverse individuals coming from different majors, interests, and skills, we aim to provide a unique generational perspective in addressing the client’s marketing need.
Conduct primary and secondary research
Analyze competitive landscape to identify market opportunities
Create SWOT analysis to identify areas of improvement
Manage social media and blog content
Design infographics and brochures
Enhance website user interface and experience
Project Planning and Strategy
Analyze client’s revenue and cost streams
Cost/benefit comparison of current & recommended marketing plans
Create implementation timeline of proposed solutions
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