The holiday season is upon us!
This time of year is perfect for supporting all of the small businesses you know and love. The pandemic has taken a toll on these businesses, so this year more than ever they will truly appreciate your support. Not sure where to start? Look no further. Read on for our top 5 tips!
1. Attend Holiday Markets Hosted by Small Businesses
Around this time of year many small businesses attend local fairs, or markets. Find one near you and show up to get some unique, festive products! It’s also a great opportunity to get to know the owners of the company- you can stay at their booth for a few minutes and learn more about their story and the meaning behind their company. It’s always nice to get to know the people you are supporting!
2. Interact and Engage with Small Businesses on Social Media
Engaging with your favorite small businesses online is an easy but effective way to show your support. Give them a like, and comment on anything you enjoy about their products, or previous experiences you’ve had in their stores! Growing their online engagement will help them reach more potential customers.
3. Share on your Personal Social Media to Promote Products of Small Businesses
Go the extra mile to not only like & engage with the posts of the small business, but reshare to your personal account, and/or create your own content promoting the products. That way, all of your friends and family will be able to learn about the business as well. Word of mouth plays a crucial role in effective marketing nowadays, and it takes very minimal effort on your part!
4. Buy Gift Cards for Family & Friends if you Cannot Find a Particular Gift
Not sure what to get that certain someone? No problem. Head into a local small business and pick up a gift card for them! That way, they get the chance to check out the store (there’s potential for more word-of-mouth marketing here!!) and pick out something that speaks to them.
5. Dine In or Order Takeout from a Local Restaurant- but remember to be patient!
Odds are you probably have a couple favorite local restaurants in your hometown. Take the time to patronize them this holiday season! They will appreciate the business, and you’ll get a great hot meal. (Definitely an improvement from the dining halls) Just remember to be patient, and understand that they might not be as speedy as what you are used to. Businesses everywhere are suffering from short-staffing and other delays, so they will appreciate your willingness to wait an extra few minutes to be seated. That kindness goes a long way!!
Try and follow a few of these tips this holiday season- your actions can have a huge impact on these small businesses.
Have any other tips? Feel free to share below!