Attract: The first of the ABCDs of Google advertising is attract, which entails grabbing the viewer’s attention from the outset with the advertisement. To do this, advertisers employ a variety of strategies, including the employment of well-known people or celebrities, music or surprises that pique viewers’ interest, or the use of visually arresting elements. The … More The ABCD’s of Google Advertising
The holiday season is upon us! This time of year is perfect for supporting all of the small businesses you know and love. The pandemic has taken a toll on these businesses, so this year more than ever they will truly appreciate your support. Not sure where to start? Look no further. Read on for … More How to Support Small Businesses this Holiday Season
As evident across nearly every industry of business and every aspect of life, the COVID-19 pandemic has had rippling effects that will influence the world for years to come. More than a year after the initial lockdowns, cancellations, and spread of infections, the world is a completely different place, and consumers have starkly different preferences. … More The Business Implications of a Post-Pandemic World
About ADRS: Alzheimer’s and Dementia Resource Service (ADRS), formerly known as Alzheimer’s Resource Service (ARS), is a program of IU Health Community Health that provides resources and services free of charge to those with Alzheimer’s/dementia, their loved ones, and care providers in South Central Indiana. Our Objectives: Candy Stripe Consulting (CSC) has been working with … More Alzheimer’s and Dementia Resource Service (ADRS)
Superstores and large conglomerates dominate almost every city and town among us. It makes it hard to stay afloat when you may not have the same resources or finances. But don’t worry— there are still ways to make the most of what you have and increase your margins, to boot. Here are some ways to … More How to Maximize Your Profits
As the world now operates in a remote era, both customers and companies are trying to adapt to new ways of doing business. Compared to conventional marketing strategies, marketers now focus on digital marketing to bring customers and businesses closer together and create a more engaged relationship. Email marketing is considered one of the most … More The Power of Email Marketing
For the most part, there is no one business that offers a unique service. There are multiple companies that produce shoes, phones, and even groceries. However, what distinguishes each company from its competitor, is personal branding. Your personal brand is what people think or perceive about your company when its name is mentioned. Overall, it … More A Helpful Guide to Distinguishing Your Business
“It’s the most wonderful time of the year.” This sentence is a heavy cultural engrainment that your small business can capture and develop into a limitless opportunity. The holiday season is known for its festivity and happiness, two intangible elements that push millions to engage with their local businesses. Even in a pandemic, it is … More Holiday Stay-cation: How to Navigate the Season
In a dynamic world of ever-changing trends and strategies, social media has become a high impact tool for businesses across the world. This is especially true for small businesses, as social media is a channel to engage with their individualized communities. Contrary to popular belief, this is actually a market advantage for small businesses, as … More Tapping into the Power of Social Media
The ongoing pandemic has disrupted the economy and placed many businesses into difficult situations. In particular, small businesses with less access to resources and long-term savings are even more vulnerable. Results from the U.S Census Bureau Small Business Pulse Survey indicate that 51.4% of small businesses have experienced a large negative effect from COVID-19. This … More Big Changes for Small Businesses
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