By: Michael Mainella and Rahul Guhan Retail giants seem to be running the world lately. McDonald’s, Amazon, Apple, and Walmart are just a few household names that began dominating their respective industries at the turn of the century. Amazon itself made over $54 billion in quarterly gross profit in 2021. As a small business owner, … More How Your Small Business Can Compete with the Largest Brands in America
What is Influencer Marketing? Influencer Marketing is a type of social media marketing where brands or companies use influencers, those who “inspire” or “guide” others, to promote their products. Usually, these influencers aren’t celebrities, however, they have a large social media presence and following base and a great social media presence, a large following base, … More Why Influencer Marketing is a Must-Have for your Small Business
Introduction In the world of marketing, the nature of your message depends on the type of company that you are. While companies exist across a variety of industries and sizes, they also primarily differ based on the group that they serve. Business-to-business (B2B) and business-to-consumer (B2C) models are the main avenues companies use to reach … More Whether Your Business Should Use B2B or B2C Marketing
What is SEO? SEO stands for search engine optimization, and it is the process of getting your web content or website to appear at the top of search engine results. We want to clarify that this article will be focusing on SEO specifically regarding Google’s search engine because Google is the most used search engine … More What is SEO marketing and how can your business use it for your advancement?
What is The Venue: The Venue is a local Bloomington Art Gallery and Gift shop dedicated to providing “fine handcrafted, functional works of art in a warm, comfortable, professional environment”. Located in the heart of downtown it attracts both local residents and College students venturing slightly off-campus. The Venue provides its guests with a variety … More A Recap of Our Work with The Venue
After nearly two years since the start of the pandemic, the world is yet again faced with another mutated strain of Covid-19. The new strain in question, Omicron, is considered a variant of concern by the World Health Organization. Initially, you were all forced to find ways to simultaneously cope with the impacts of Covid-19 … More How Your Small Business Can Cope With Omicron