The Importance of Website Usability
Writers: Melody Lin and Shravan Kumar Editors: Sravya Narahari, Aryan Sanan, Mike Mainella Website usability is a term that refers to the ease at which a user can navigate an institution’s website to find their intended content. This rather intangible metric is crucial for businesses, as it holds a direct correlation with user experience and the…
How Can Your Small Business Utilize TikTok?
Written by: Riddhi Upadhyay and Rahul Guhan Edited by: Aryan Sanan, Sravya Narahari, and Mike Mainella What is TikTok? An acquisition of social media platform Musical.ly by the Chinese technology company ByteDance created TikTok- the newest star in social media platforms. The platform aims for users to form a community by posting short videos that…
How Your Small Business Can Compete with the Largest Brands in America
By: Michael Mainella and Rahul Guhan Retail giants seem to be running the world lately. McDonald’s, Amazon, Apple, and Walmart are just a few household names that began dominating their respective industries at the turn of the century. Amazon itself made over $54 billion in quarterly gross profit in 2021. As a small business owner,…
Why Influencer Marketing is a Must-Have for your Small Business
What is Influencer Marketing? Influencer Marketing is a type of social media marketing where brands or companies use influencers, those who “inspire” or “guide” others, to promote their products. Usually, these influencers aren’t celebrities, however, they have a large social media presence and following base and a great social media presence, a large following base,…
Whether Your Business Should Use B2B or B2C Marketing
Introduction In the world of marketing, the nature of your message depends on the type of company that you are. While companies exist across a variety of industries and sizes, they also primarily differ based on the group that they serve. Business-to-business (B2B) and business-to-consumer (B2C) models are the main avenues companies use to reach…
What is SEO marketing and how can your business use it for your advancement?
What is SEO? SEO stands for search engine optimization, and it is the process of getting your web content or website to appear at the top of search engine results. We want to clarify that this article will be focusing on SEO specifically regarding Google’s search engine because Google is the most used search engine…
A Recap of Our Work with The Venue
What is The Venue: The Venue is a local Bloomington Art Gallery and Gift shop dedicated to providing “fine handcrafted, functional works of art in a warm, comfortable, professional environment”. Located in the heart of downtown it attracts both local residents and College students venturing slightly off-campus. The Venue provides its guests with a variety…
How Your Small Business Can Cope With Omicron
After nearly two years since the start of the pandemic, the world is yet again faced with another mutated strain of Covid-19. The new strain in question, Omicron, is considered a variant of concern by the World Health Organization. Initially, you were all forced to find ways to simultaneously cope with the impacts of Covid-19…
How to Support Small Businesses this Holiday Season
The holiday season is upon us! This time of year is perfect for supporting all of the small businesses you know and love. The pandemic has taken a toll on these businesses, so this year more than ever they will truly appreciate your support. Not sure where to start? Look no further. Read on for…
The Business Implications of a Post-Pandemic World
As evident across nearly every industry of business and every aspect of life, the COVID-19 pandemic has had rippling effects that will influence the world for years to come. More than a year after the initial lockdowns, cancellations, and spread of infections, the world is a completely different place, and consumers have starkly different preferences.…
Alzheimer’s and Dementia Resource Service (ADRS)
About ADRS: Alzheimer’s and Dementia Resource Service (ADRS), formerly known as Alzheimer’s Resource Service (ARS), is a program of IU Health Community Health that provides resources and services free of charge to those with Alzheimer’s/dementia, their loved ones, and care providers in South Central Indiana. Our Objectives: Candy Stripe Consulting (CSC) has been working with…
How to Maximize Your Profits
Superstores and large conglomerates dominate almost every city and town among us. It makes it hard to stay afloat when you may not have the same resources or finances. But don’t worry— there are still ways to make the most of what you have and increase your margins, to boot. Here are some ways to…
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