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Read our blog to learn some new tips and tricks for your business!

How Your Small Business Can Compete with the Largest Brands in America

By: Michael Mainella and Rahul Guhan Retail giants seem to be running the world lately. McDonald’s, Amazon, Apple, and Walmart are just a few household names that began dominating their respective industries at the turn of the century. Amazon itself made over $54 billion in quarterly gross profit in 2021. As a small business owner, … More How Your Small Business Can Compete with the Largest Brands in America

Why Influencer Marketing is a Must-Have for your Small Business

What is Influencer Marketing? Influencer Marketing is a type of social media marketing where brands or companies use influencers, those who “inspire” or “guide” others, to promote their products. Usually, these influencers aren’t celebrities, however, they have a large social media presence and following base and a great social media presence, a large following base, … More Why Influencer Marketing is a Must-Have for your Small Business

What is SEO marketing and how can your business use it for your advancement?

What is SEO?  SEO stands for search engine optimization, and it is the process of getting your web content or website to appear at the top of search engine results. We want to clarify that this article will be focusing on SEO specifically regarding Google’s search engine because Google is the most used search engine … More What is SEO marketing and how can your business use it for your advancement?

A Recap of Our Work with The Venue 

What is The Venue: The Venue is a local Bloomington Art Gallery and Gift shop dedicated to providing “fine handcrafted, functional works of art in a warm, comfortable, professional environment”. Located in the heart of downtown it attracts both local residents and College students venturing slightly off-campus. The Venue provides its guests with a variety … More A Recap of Our Work with The Venue 

Alzheimer’s and Dementia Resource Service (ADRS)

About ADRS: Alzheimer’s and Dementia Resource Service (ADRS), formerly known as Alzheimer’s Resource Service (ARS), is a program of IU Health Community Health that provides resources and services free of charge to those with Alzheimer’s/dementia, their loved ones, and care providers in South Central Indiana.  Our Objectives:  Candy Stripe Consulting (CSC) has been working with … More Alzheimer’s and Dementia Resource Service (ADRS)

How to Maximize Your Profits

Superstores and large conglomerates dominate almost every city and town among us. It makes it hard to stay afloat when you may not have the same resources or finances. But don’t worry— there are still ways to make the most of what you have and increase your margins, to boot. Here are some ways to … More How to Maximize Your Profits

The Power of Email Marketing

As the world now operates in a remote era, both customers and companies are trying to adapt to new ways of doing business. Compared to conventional marketing strategies, marketers now focus on digital marketing to bring customers and businesses closer together and create a more engaged relationship. Email marketing is considered one of the most … More The Power of Email Marketing

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