A Helpful Guide to Distinguishing Your Business

For the most part, there is no one business that offers a unique service. There are multiple companies that produce shoes, phones, and even groceries. However, what distinguishes each company from its competitor, is personal branding. Your personal brand is what people think or perceive about your company when its name is mentioned. Overall, it … More A Helpful Guide to Distinguishing Your Business

Big Changes for Small Businesses

The ongoing pandemic has disrupted the economy and placed many businesses into difficult situations. In particular, small businesses with less access to resources and long-term savings are even more vulnerable. Results from the U.S Census Bureau Small Business Pulse Survey indicate that 51.4% of small businesses have experienced a large negative effect from COVID-19. This … More Big Changes for Small Businesses