The Business Implications of a Post-Pandemic World

As evident across nearly every industry of business and every aspect of life, the COVID-19 pandemic has had rippling effects that will influence the world for years to come. More than a year after the initial lockdowns, cancellations, and spread of infections, the world is a completely different place, and consumers have starkly different preferences. … More The Business Implications of a Post-Pandemic World

A Helpful Guide to Distinguishing Your Business

For the most part, there is no one business that offers a unique service. There are multiple companies that produce shoes, phones, and even groceries. However, what distinguishes each company from its competitor, is personal branding. Your personal brand is what people think or perceive about your company when its name is mentioned. Overall, it … More A Helpful Guide to Distinguishing Your Business

Big Changes for Small Businesses

The ongoing pandemic has disrupted the economy and placed many businesses into difficult situations. In particular, small businesses with less access to resources and long-term savings are even more vulnerable. Results from the U.S Census Bureau Small Business Pulse Survey indicate that 51.4% of small businesses have experienced a large negative effect from COVID-19. This … More Big Changes for Small Businesses